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    « fake newspaper: a fun, fast way to honor nonprofit volunteers, donors, staff | Main | e-newsletters better than web site or RSS for building relationships, study suggests »

    nonprofit marketing with YouTube, MySpace, and more

    The npMarketing Blog recently published a great overview of how the Leukemia & Lymphoma Society (LLS) uses Web services such as YouTube (online video), MySpace (online community popular with young people), and Frappr (online mapping) to promote its cause. Mark Sirkin, the blogger, calls these sites "fourth places" -- "virtual places online that are their own, self-sustained communities that we want to reach out to and partner with." Mark, a "must read" for nonprofit types interested in web communications and relationship building, directs online marketing for LLS.

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    June 10, 2006 in COMMUNICATIONS, FUNDRAISING, MARKETING, STUDIO 501C SMART PICKS, WEB |

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