Two of my favorite bloggers recently published posts that, together, provide a great overview of the importance and potential of web-based communications for 501c3s. These articles would be good to share with an executive director or team that is beginning to explore how to use the web to build relationships with donors, volunteers, clients, members, and other stakeholders.
Check out Nancy Schwartz's Everybody's Talking About You--Why Your Nonprofit Needs to Listen, and Listen Hard. (Be sure to click to read the whole article.)
And if you haven't seen it yet, go to Netsquared to read Using New Tools in Non-tech Orgs: An Interview with Seth Mazow of Interplast by Marshall Kirkpatrick. Seth shares practical advice that is within the reach of many nonprofits.
If Marshall and Nancy's posts inspire you to investigate blogging, don't miss Idealware.org's great report, Getting Started With Blogging Software.