Having been on hiatus, I thought I would jump back in with an easy post: This list of the 59 Smartest Orgs Online from Squidoo.com, Net2, and GetActive is a great one to explore. See what nonprofit marketing expert Nancy Schwartz has to say about it. She likes the list and reminds us that "whether any or all of these strategies are right for your organization depends on your marketing goals, and other communications strategies in play."
nonprofits, nota bene: If you're interested in using the web more effectively, ask different staffers or volunteers to each review a few sites and to report back to the group on their findings. Make sure to examine the sites of those with missions that are close to yours as well as a few that aren't. If you have a narrow goal, e.g., improving your online donation capacity, concentrate on what the different nonprofits are doing in that area.
P.S. Very interesting that Barack Obama decided to announce his presidential exploratory committee via the web yesterday. It was a great way to get a very personal message (as compared, say, to a press conference announcement) out to millions and millions of people. That video, which features Obama speaking directly to the camera in a home setting, has been featured on major news sites and blogs around the world.