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    « welcome to studio 501c | Main | email sigs as marketing, and other smart advice for nonprofits »


    Seth Mazow

    Wow. What crazy timing. This is exactly what we are working on at Interplast and will be rolling out in a couple of weeks. I completely agree with everything you said.

    One of the challenges we have dealt with internally is which people in the office can post, about what, how "controlled" is it, etc. Some of us have also said "Who cares about our office, people want to see what's happening with the kids and doctors we help in developing countries". We have come to the conclusion that people might be interested in seeing how we make decisions or craft policies, and what we do on a daily basis. We recognize that donors have lots of worthy options regarding their donations. We hope that by shedding light into the inner workings of Interplast, people will feel more connected to us, understand why we work so hard and hopefully, consider donating to us.

    When we roll out our "Business Lunch Blog" I'll post another comment here with the link. I'd love to hear what you think about it.

    Michael Stein

    Celeste - thanks for dropping my to let me know about your blog.

    One of the lessons I think that is to be learned from your examples of "business lunch" postings is becoming aware of how much news one's organization really is generating -- news your supporters might want to be a part of.

    We put up a bulletin board in our office labelled "what's new" to collect stories for our newsletter, and I'm always amazed at the stuff I "knew" about but had failed to catagorize as newsworthy that shows up there.


    Jillaine Smith

    Hi Celeste, I've come back here several months later after you first told me about this blog. Great blog, Celeste.

    Here's a question I would ask of you and anyone else proposing that nonprofits use blogging as a communications tool:
    what can you tell about your traffic to your blog that would support this theory? How many of our target audience (or rather, the target audience of nonprofits) reading blogs?

    Maybe I should be posting this elsewhere... But I'd sure like to see a discussion of this topic.

    I was feeling this way when I first went "back in" to a full time job in January, and I feel it even more now: as a full-time nonprofit staffer, I barely have enough time to get through my email, much less browse the Web and Blogosphere. The only reason I'm here today is because it's summer, it's a slow day, and I'm cleaning out my inbox!

    Who is actually READING blogs? Is there enough traffic out there to make it worth the time of resource-strapped nonprofits to produce them?

    -- Jillaine

    celeste w@studio 501c

    These are good questions, and I will try, soon, to open up a fuller discussion on them either here, at Netsquared, or in both places. A few thoughts:

    Studies show that search engines "like" blogs. I can say personally that I get a lot of hits through Google for the search term "fake newspaper" because of one of my posts with that term in the title.

    Although attention for my "fake newspaper" post is not important to me, it shows, I think, that a nonprofit posting on topics related to its mission could attract attention with decent blog posts.

    I totally sympathize with "information overload," and I think that as blogs proliferate, some of the most popular will be those that serve as effective filters by offering readers information that is simple, accurate, important, and clear.

    I think nonprofits should also use services such as those provided by Feedburner, which allow readers to subscribe to new posts via email. For more sophisticated readers, allowing them to subscribe to particular categories of posts is another way to help readers filter information.

    Thanks again, Jilliane, for stopping by.


    No need to post, just wanted to thank you for the insightful and helpful article.

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