Two of my favorite bloggers recently published posts that, together, provide a great overview of the importance and potential of web-based communications for 501c3s. These articles would be good to share with an executive director or team that is beginning to explore how to use the web to build relationships with donors, volunteers, clients, members, and other stakeholders.
Check out Nancy Schwartz's Everybody's Talking About You--Why Your Nonprofit Needs to Listen, and Listen Hard. (Be sure to click to read the whole article.)
And if you haven't seen it yet, go to Netsquared to read Using New Tools in Non-tech Orgs: An Interview with Seth Mazow of Interplast by Marshall Kirkpatrick. Seth shares practical advice that is within the reach of many nonprofits.
If Marshall and Nancy's posts inspire you to investigate blogging, don't miss Idealware.org's great report, Getting Started With Blogging Software.
Like Seth Mazow, I recommend Typepad, which I use to publish this blog. I also recommend ExpressionEngine, which I plan to use for another project.
Technorati tags: net2 nptech nonprofit_blogs nonprofit Typepad Idealware ExpressionEngine Web2.0
http://www.ducttapemarketing.com/weblog.php?id=P681
You also might want to check out this post. The author is read by many in the small business world. He is asking to role of non-profits joining small businesses for joint marketing purposes.
Posted by: kevin p | August 04, 2006 at 10:02 AM