Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more. Among dozens of ideas and links to resources, it includes good tips on "pitching" bloggers and podcasters with story ideas. Just replace the phrase "your clients" with "your nonprofit" or "your staff and board," and this guide will serve even the smallest of 501c3s very well.
Technorati tags: net2 nptech nonprofit_blogs nonprofit social media pr public relations Web2.0 PR 2.0 Shift Communications Steve Rubel
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