Beth Kanter asked some folks to provide tips on blog promotion to Alison Lowndes, who started an interesting nonprofit in Kenya. I left some specific tips for her in the comments section of Beth's post, and I'm sharing more general tips in this post -- tips I recently shared with a friend who is touring the Arctic Circle for one year -- and who hasn't had time to implement any of the tips :).
- Do everything this post from Performancing.com tells you to do. Pick one thing from the list to work on every other day, or two things to work on each week, or one thing to do each week. Also subscribe to feeds or newsletters from Performancing.
- Use the many blogging promotion tools at Feedburner. Feedburner publishes special instructions depending on the blogging platform that you use, so look for those.
- Make your profile informative. In the profile, link to interesting articles about you. Alison, for example, could link to her interview with Beth. Also make sure your full name or pseudoynm is listed in your profile.
- Consider these tips from The Online Marketing Blog.
nonprofits, nota bene:
The Online Marketing Blog and many others recommend frequent posts, from several times a day to several times a week. Frequent posts will help build traffic, especially early in the life of a blog, but for the many bloggers and for the average, non-Web-addicted reader -- for example, the donors you encourage to subscribe to your blog -- frequent posts can be overwhelming. I recommend posting only when you have something important or interesting to share, hopefully that's once or twice a week.
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Don't be concerned with the words below unless you're interested in tagging or Technorati, which is another way to promote your blog.
thank you for this great advice! I learned a few things!
Posted by: Beth Kanter | May 18, 2007 at 06:17 AM